Alternatives Direct, LLC

A whole new way of thinking about alternative investing

MyFund

AltsDirect was specifically founded to develop a technology-based solution to answer a fundamental alternative investment industry problem: how to make investing in Private Placements easier for investors. We centered our development process around answering the key challenges of the Private Offering market: lack of affordable access, lack of a recurring flow of projects, absence of electronic document processing and online real-time access, and gross inefficiencies in tax reporting.

The result of our efforts is MyFund –– an innovative individual account structure that allows for the collective buying power of many. MyFund consolidates accounting, tax, and reporting through the use of a highly scalable technology platform. The patented business method and technology enables AltsDirect to streamline each individual account’s accounting and tax reporting, making participation more efficient than traditional alternative asset Private Offering structures. The MyFund platform enables smaller investment commitments to each project, which helps facilitate greater diversification among alternative asset projects. Learn more about how MyFund works.

What also differentiates AltsDirect from other firms operating in the alternative investment space is access to an automated recurring flow of opportunities from our Sponsor network. AltsDirect offers entry into asset classes where direct ownership of physical assets was once only available to corporations and the highest net worth individuals due to the high minimums per offering. Attaining diversification among quality assets –– even for the wealthy –– was not possible due to pre-JOBS Act Private Offering market inefficiencies.

Today, MyFund offers a better way to take control and choose the investments that you want to make up your alternative investment portfolio.

On April 5, 2012 the Jumpstart our Business Startups Act (“JOBS Act”) was passed and the timing of this legislation could not have been better.

In August 2013, AltsDirect was issued a business method patent for our method of processing investment transactions.

Changes under the JOBS Act include: (i) raising the threshold for mandatory registration and public reporting (under the Securities Exchange Act of 1934) from 500 shareholders of record to 2000; (ii) permitting general solicitation (i.e., ability to contact investors who you do not already know) in connection with Reg D offerings made under new rule 506(c), and (iii) registration exemptions for limited-size offerings and in small amounts to a large number of investors.

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